At Dementia By Day, we work primarily with senior living companies who want to elevate their dementia care communities and brands. Although that all sounds pretty niche, we actually work with a wide variety of different types of clients: clients with 1 building, clients with 25 or more buildings, home care companies with one or more franchisees, third-party providers who need a dementia care expert, and more. Learn more about us here. We always want our clients to come out of a project feeling successful and happy with the work we’ve done together. The challenge for us, though, is that we can’t completely control the outcome for our clients. In a lot of ways, it’s up to the client to do their “homework” and—more than anything else—continue to communicate with us throughout the project. Here’s when it works: 1. The entire team cares about the project and engages positively in meetings. Bonus: Everyone turns on their cameras for meetings! If the only person who is invested in improving the company’s dementia care program is the CEO, it’s going to be a challenge for us to make any substantive changes at the organization. Imagine that the CEO moves onto another organization, or, more likely, imagine that when we begin to roll out a program, we get a lot of pushback from other team members. The positive energy and meeting attendance also includes the clients’ buildings during the rollout process. Do they come to meetings? Do they do their homework? Are they happy to see us over Zoom, or are they annoyed that we’re trying to make changes to how they do things? 2. The team communicates with us in between meetings via email and does their homework. Bonus: We are kept abreast of big changes! Whether it’s going through a Dementia By Day School course or a more conceptual task, if team members aren’t doing their homework between meetings, the project is going to stall out— quickly. We want to get everything done in the time period we’re working together, but that isn’t going to happen if we send a few logos for the team to review and no one replies to us for a week. The more time we have to spend following up with a client, the more this time is going to cut into the actual meat and potatoes of the project. We also appreciate when we’re kept abreast of big changes at the organization. As an example, if the team is hiring a new COO, we’d love to meet them when they come aboard—not three months later when we hear, suddenly, that there is a new COO. 3. The point person at each building (if this is senior living, not home care) is a Dementia Care Director or Dementia Care Coordinator—not an activities team member. Bonus: We’d love to help you create the job description and hire for these roles if you don’t already have them! We need a key point person at each building during the rollout, and we have seen time and time again that this individual should be a Dementia Care Director. Why? The Dementia Care Director is in charge of every non-clinical thing that happens in dementia care. They’re typically someone who is knowledgeable and in a supervisory role. They are typically someone who has a background in dementia care. When the key point person is an activities team member, they are often pulled from meetings to run activities in other parts of the building. Perhaps they’re driving residents to appointments or working in Assisted Living for the day. They typically don’t have the authority to make big changes or decisions, and the care staff often disregard what they say. 4. We get paid on time and we don’t need to track down multiple contacts to try and get paid each month. Bonus: You’re offering direct deposit! We know this seems like an “us” problem, but trust us on this: Not getting paid quickly can stall our timeline. When we have a client who doesn’t pay us on time, it means that we have to start putting walls around our content and the time we’re spending with that client. It means we spend extra time and energy following up with the client. It means we’re spending less time doing the valuable work we both want done. Besides that, it’s painful to have to ask a client for payment each month and it doesn’t foster a good relationship between us and the client. 5. People stay with the company and the company culture is generally positive. Let’s face it: Senior care has high turnover rates, particularly among care staff. We know this and we expect there will be turnover. That said, if there is consistently above-average turnover (in management, in particular) it will begin to affect the project’s workflow. If we’re rolling the project out with a building, and suddenly their Director is gone, we have to pause and restart once a new team member joins and takes that role. All of our super successful clients have these five things in common. There are plenty of other attributes that we love about our favorite clients, but these five items are incredibly impactful when it comes to rolling out a dementia care program. Are you interested in working with us and want to learn more about what we do and who we’ve worked with? Check out our Work With Us page here.